This photo inspires me because it is pretty creepy. It makes me question what this person is doing and why they are wearing what they’re wearing.
The eight principles of design are balance, contrast, emphasis, figure/ground, proportion/scale, repetition, rhythm, and unity/variety.
Balance is the organization of light and heavy elements in a design. Here are two examples of balance.
Contrast in a design is when two related elements are different. Here are two examples of contrast.
Emphasis is the stressing of a certain area of focus apart from the other details in a design. Here are two examples of emphasis.
Figure/ground includes the figure, the part of the design one pays attention to, and ground, the surrounding area around the figure. Here are two examples of figure/ground.
Proportion/ scale is the relative size and scale of the different elements in a design. Here are two examples of proportion/ scale.
Repetition is repeating some element or aspect of a design throughout the entire design. Here are two examples of repetition.
Rhythm is continuity, recurrence, or organized movement in space and time that is achieved through the orderly repetition of any element. Here are two examples of rhythm.
Unity/ variety includes unity, the wholeness of a composition, and variety, the differences and diversity in a design. Here is an example of unity.
Here is an example of variety.
The Z pattern is our visual pattern that makes a sweep of the page in the shape of a Z. Z pattern is important because it can map a viewer’s visual route through the information in a design. The designer wants to lead the viewer to the important elements on a page which can be done effectively by taking Z pattern into account. Here are two examples of designs that utilize Z pattern.
Visual Hierarchy helps to establish the order of elements on the page based on their importance to the message that the design is meant to communicate. Designers must take into account the order in which a viewer will look at the elements of a design so that they can properly emphasize the more important elements.
The rule of thirds divides a design into nine sections and allows a designer to lay out things the properly. The rule of thirds applies to photos a lot of the time. The Golden Ratio, Phi, allows a designer to lay out things on a design in a way that is visually appealing. I could apply these rules of design to my designs is by placing significant elements of a design on the grid intersections, and by using the golden ratio to divide a design into sections in a way that is pleasing to the eye.
What makes a design more exciting to the eye is unequally positioned elements. The right side of a design is the prominent area for visual recognition. Unequal spacing on a business card can make it easier to look at and easier to find what is important on the business card. I could utilize this design technique when creating a poster that needs to incorporate a lot of elements and still remain interesting. By unequally placing elements on the poster, it becomes a more interesting design.
In designs where there is a horizon, the horizon line must be taken into consideration. Having the horizon line in the middle of a photo creates a boring layout. The designer must determine wether they want more emphasis on the ground or sky in their design. Dropping or raising the horizon line to a third of the document creates a sky definition or a ground definition. This idea in design could be applied to my own designs when I am creating a work that includes a horizon, and I want to make the layout more interesting.
My goals for this AP course include working hard to make each of my designs great and getting assignments done on time. I expect that this course will be more challenging than Intro to Graphics and Design but I also expect it to be even more helpful in making me a better overall graphic designer.
Over the past year in Intro to Graphics and Design, I have begun to develop my own style of art. My style started to take shape as I worked on designs in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. So far, the elements of my style are subtly expressed throughout my works. One distinct aspects that represents my style is simplicity. I create designs that are not loaded with infinitesimal details. Another distinct aspect that represents my style is cleanness. I try to keep the elements in each of my designs clean-cut and well-rounded. I avoid creating designs with rigid or intertwined elements. The third distinct aspect that represents my style is balance. My designs contain elements that are arranged in ways that provide a sense of equilibrium.
Overall, I believe all of the works in my portfolio are average in quality, but do not compare to the best designs I can create. There are many ways I could improve my design style though. I do not utilize color in some designs as well as I do in others. By this I mean that I spend more time on choosing just the right colors for my designs. Another area I could improve on is originality. This is a difficult thing to improve in this class because the designs I create are based on specific criteria that limits my ability to put whatever I want into a design. I believe that managing my time better on assignments will help me improve my originality. If I had to name one strength in my works, it would be creativity. I try to make designs that are different and unusual and stand out from other designs. In this class, the most challenging thing for me was creating my designs under a deadline. I would always spend ample amounts of time fine-tuning my designs and trying to make them just right that I often worked right up to the moment they were due. I am proud of almost all of my works but if I had to choose the one I am the most proud of it would be my “Elbow Grease” design. There is something about this design that makes it stand out from my others and that is why I am most proud of it. My main goal for future design is to become more passionate about my designs. When I create a design that I do not care much about, it shows.
In conclusion, I am creating a style that is unique to me and in the process of developing that style, I have created designs that I am pleased with and designs that could be better. It is all a learning experience that is only making me a better graphic designer.