The eight principles of design are balance, contrast, emphasis, figure/ground, proportion/scale, repetition, rhythm, and unity/variety. Balance is the organization of light and heavy elements in a design. Here are two examples of balance. Contrast in a design is when two related elements are different. Here are two examples of contrast. Emphasis is the stressing of […]
Archive for the ‘AP Summer Work’ Category
The Z pattern is our visual pattern that makes a sweep of the page in the shape of a Z. Z pattern is important because it can map a viewer’s visual route through the information in a design. The designer wants to lead the viewer to the important elements on a page which can be done effectively […]
Visual Hierarchy helps to establish the order of elements on the page based on their importance to the message that the design is meant to communicate. Designers must take into account the order in which a viewer will look at the elements of a design so that they can properly emphasize the more important elements.
The rule of thirds divides a design into nine sections and allows a designer to lay out things the properly. The rule of thirds applies to photos a lot of the time. The Golden Ratio, Phi, allows a designer to lay out things on a design in a way that is visually appealing. I could […]
What makes a design more exciting to the eye is unequally positioned elements. The right side of a design is the prominent area for visual recognition. Unequal spacing on a business card can make it easier to look at and easier to find what is important on the business card. I could utilize this design […]
In designs where there is a horizon, the horizon line must be taken into consideration. Having the horizon line in the middle of a photo creates a boring layout. The designer must determine wether they want more emphasis on the ground or sky in their design. Dropping or raising the horizon line to a third […]
My goals for this AP course include working hard to make each of my designs great and getting assignments done on time. I expect that this course will be more challenging than Intro to Graphics and Design but I also expect it to be even more helpful in making me a better overall graphic designer.