Kyle Pitt's Portfolio
Graphics and Design | Chattahoochee High School

Principles of Design

The eight principles of design are balance, contrast, emphasis, figure/ground, proportion/scale, repetition, rhythm, and unity/variety.

Balance is the organization of light and heavy elements in a design.  Here are two examples of balance.

Contrast in a design is when two related elements are different.  Here are two examples of contrast.

Emphasis is the stressing of a certain area of focus apart from the other details in a design.  Here are two examples of emphasis.

Figure/ground includes the figure, the part of the design one pays attention to, and ground, the surrounding area around the figure.  Here are two examples of figure/ground.

Proportion/ scale is the relative size and scale of the different elements in a design.  Here are two examples of proportion/ scale.

Repetition is repeating some element or aspect of a design throughout the entire design.  Here are two examples of repetition.

Rhythm is continuity, recurrence, or organized movement in space and time that is achieved through the orderly repetition of any element.  Here are two examples of rhythm.

Unity/ variety includes unity, the wholeness of a composition, and variety, the differences and diversity in a design.  Here is an example of unity.

Here is an example of variety.

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